Hi, I'm Roy. I design complex products so people can move forward with confidence.

Staff Product Designer across fintech, social, and commerce, for hundreds of millions of users.

01
Personal Project

Roy Design OS: an AI design system from research to shipped prototype

An AI workflow that turns research into tested prototypes, without ever handing over the decisions that matter.

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02

Making insurance make sense for Credit Karma's 140M+ members

I turned abstract coverage into real world consequences members could understand and act on.

Case study on request. This work is protected under NDA.

03

Making TikTok.com, the internet's most visited site, a place to watch not just download the app

I lifted usability, discoverability, and visibility on TikTok's desktop, and the experience I built still runs there five years later.

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04

Turning Walmart's $160M substitution problem into customer trust

I redesigned substitution across the whole order, from the first notification to customer accept or reject to store operations.

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05
Walmart · continued

Letting Walmart shoppers choose their own substitutes, accepted over 95% of the time

I moved the decision upstream, so customers chose and edited their substitutes before picking ever began.

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06

Making iHerb's checkout clear and controllable in 100+ countries

I collapsed a fragmented, multistep checkout into one page where shoppers fix shipping, customs, and order issues before they pay.

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07
Earlier Work

Interactions, design systems, prototypes, and product experiments

Design systems, interaction prototypes, and product experiments from earlier in my career.

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